About Rui
Executive Master’s in AI
University of Cumberlands
2027 Expected
Master of Design
University of Cincinnati
Product Design
Huazhong University of Science and Technology
BBnana Design Studio
BBnana Design Studio
Jan 2024 - PRESENT
Teamed up with fellow designers to support startups with industrial and UX design. On the side, we explored conceptual projects for design awards and competitions.
Hawaii Pacific University
Visiting Faculty of New Product Development
Aug 2023 - Jul 2025
Under the College of Business and the new product management program, I had chances to explore the intersection of design and marketing, using a hybrid perspective to understand product value and how design as well as design thinking plays a role in product development process.
Live Well Collaborative
Design Research Fellow
Aug 2022 - Aug 2023
As a Design Research Fellow at Live Well Collaborative, I led a team in supporting clients with market insight collection and user-centered evaluation of their products and services. Our projects ranged from consumer research and website UX improvements to service design and future-oriented concept development.